When choosing the picture for the psoter i needed something that really stood out and drew a lot of attention to the poster. I also needed something where not too much was happening in the frame as i didn't want the picture itself to draw away from the information on the poster, as overall, the CD being on sale at HMV was the most important thing for the veiwers to see. I used a depth of field lens on the camera to that the artists face was in focus and the rest of her body was blurred out. I belive this was a good effect and works well with the poster. Here is a screen shot of when i was creating my psote ron indesign:
and here is a screen shot of the psoter being finally finished:
To make it look really professional i used the same font as HMV use in all of there advertising posters. I also used an official HMV logo and the slogan 'HMV get closer' really makes it look realistic. I have included the terms and conditions at the very bottom of the poster in small print and stated a price and an offer for delivery. these small effects is what makes the poster more professional and attractive. i have also included a photo of the cover of the CD, which is good advertising as it shows the viewer what to look for in the store.
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